I wish to give my business a social mission by making my services accessible to a wider audience. To achieve this, I have implemented differentiated pricing based on people's ability to pay.
Inspired by the « green bottle » economic model presented by Alexis J. Cunningfolk, this method allows for variable prices according to each person's financial situation.
This approach aims to facilitate access to my services and encourage those with financial privileges to acknowledge them. In the past, I struggled to see myself as well-off when websites offered me flexible pricing. I have since learned to identify my economic privileges and understand why it is often difficult to recognize them: our human condition leads us to see the glass as half empty rather than half full. When faced with flexible pricing, my first thought used to be about the ultra-rich, rather than my own economic security.
In practical terms, the pricing structure is as follows:
This approach has helped me to see my financial situation more objectively through her contrete proposal. Here is how this pricing structure is implemented in my business:
My bottle is full:
Coaching fee: $150 / hour
Mediation fee: $100 / hour for two people in mediation
Workshop fee: depends on the workshop
My bottle is half empty:
Coaching fee: $100/hour
Mediation fee: $70/hour for two people in mediation
Workshop fee: depends on the workshop
My bottle is empty:
Coaching fee: $50/hour
Mediation fee: $35/hour for two people in mediation
Workshop fee: depends on the workshop
This pricing structure makes my services accessible while raising awareness about each person's financial situation.
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